There's a saying with us women and automotive champions that goes like this...when you meet the expectations of women retail auto customers, you exceed the expectations of every other automotive demographic.
It started in 1999 when I convinced the then President of the Sterling McCall Auto Group in Houston, later to become the launching pad for Group 1 Automotive pay to fly in a woman who had just written the book GenderSell to speak at their quarterly meeting.
It started in 1999 when I convinced the then President of the Sterling McCall Auto Group in Houston, later to become the launching pad for Group 1 Automotive pay to fly in a woman who had just written the book GenderSell to speak at their quarterly meeting.
